Red Bull Music Academy RadioLed tone + voice effort for relaunch of RBMA Radio, a curated, ad-free, international Internet radio service.
- Created guidelines for voice and messaging.
- Attended daily team and client standups.
- You need to hear this! It's all about the delight of discovery. You can find music you like online, but RBMA Radio plays the stuff you didn’t know you were looking for.
Case Studies
- Crafted and enforced content strategy for international design experience firm's case studies.
- Produced guidelines, so all agency staff could add new stories with minimal editorial involvement.
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